Archive for Cool Stuff

Vaporized Budget, Not a Problem

I do not know about you but my budget was vaporized in 2009 like when Spock used a Phaser Rifle in “Where No Man Has Gone Before”. Now that we have survived the vaporization of our budgets we are being asked to do a lot more with less. I want to unveil some of the […]

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You’re a Social Media IDIOT!

Awesome marketing teams around the world are currently trying to figure out the best strategies for social media. It seems that many of these same teams are forgetting one huge player in the social media arena. They are not huge by the number of followers but by the impact they have on your company’s ability […]

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Cut Booth Costs 70%

GWAVA is a leader in the email archiving and security software market. We attend several trade shows a year in which we must have a large presence on a shoestring budget. Our goal, when we set out to construct a new trade show booth, was to reduce our overall show expenses. We targeted four areas […]

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