25 Apr 2012

Cut Booth Costs 70%

Cool Stuff 18 Comments

GWAVA is a leader in the email archiving and security software market. We attend several trade shows a year in which we must have a large presence on a shoestring budget. Our goal, when we set out to construct a new trade show booth, was to reduce our overall show expenses. We targeted four areas for expense reduction which were booth cost, shipping, drayage, and installation and dismantle labor. We only knew of one way to make this happen and that was with aluminum structures with a stretched fabric covering. We wanted to work with a company that we could trust and who we knew would deliver an awesome finished product.

In past years, GWAVA spent a considerable amount of money on renting booths for shows in which our exhibit space was larger than 10×20. The pains we had working with local vendors were beyond description. We dealt with late delivery dates, understaffed installation and dismantle personnel, forgotten parts and wrong-size graphics. If you can think of an excuse, we heard it.

We looked at several vendors and options for our new booth. We picked Fusion Imaging for our project based on past work we had done together. We knew they would meet our goals if they said they could. And most importantly, we knew we could trust them.

With the average company spending upwards of $125 per square foot to build a new trade show booth, we had to change our way of thinking. Our goal was to build a booth with Fusion Imaging that would reduce our overall yearly expense by 50% or more. With our first booth, we were able to reduce our booth cost by 45%. By our second show with a 30×40 booth space, we had reduced our overall booth expense by nearly 70% compared to our previous years’ booth rentals.

Shipping and drayage were our number two and three items to reduce. By reducing the size and weight of our shipments with the lightweight aluminum frames and fabric coverings, we were able to ship our 30×40 booth to 2 crates. Our overall shipping costs were reduced by 37% and we reduce drayage by 31%.

Our fourth area of focus was the cost of installation and dismantling. In past shows, we have been able to fly employees into the show early or use local internal staff for our booth labor. This usually costs us as much and maybe more than a professional crew, and it takes us a lot more time to set the booth up for the show. With our new booth, we were able to keep our installation costs to a very minimal amount compared to industry standards.

We would like to thank Fusion Imaging for producing an awesome product and helping us reduce our overall cost on our trade shows. Your staff was great and the product you delivered was amazing.

18 Responses to “Cut Booth Costs 70%”

  1. hiit says:

    I like your fantastic web site. Just what I was searching for!
    Best regards,
    Ron

  2. displays, trade show exhibits says:

    of course like your web site however you have to take a look at the spelling on quite a few of your posts. Several of them are rife with spelling issues and I in finding it very bothersome to tell the reality nevertheless I will definitely come again again.

  3. sol yours truly says:

    Very nice post. I simply stumbled upon your blog and wanted to say that I have really enjoyed browsing your weblog posts. In any case I will be subscribing for your rss feed and I am hoping you write once more soon!

  4. tradeshowgeek says:

    I agree with the spelling errors. After I write stuff at 1 am I get ambitious and publish to soon. thanks for sharing.

  5. Too Many Shoes says:

    This post Cut Booth Costs 70% was a good read so I posted it on my Facebook to hopefully give you more readers. Too Many Shoes

  6. tradeshowgeek says:

    Thanks Too Many Shoes, Next time I hit England may be we can enjoy a chippy.
    TSG

  7. Johnny Debt says:

    Cut Booth Costs 70% was a good read I certainly intend to come back again and read your future posts.

  8. infant tutu says:

    I’m curious to find out what blog platform you happen to be utilizing? I’m experiencing some minor security issues with my latest website and I would like to find something more secure. Do you have any recommendations?

  9. pop up displays says:

    I feel that is one of the such a lot vital info for me. And i’m glad studying your article. But should remark on some common issues, The site style is great, the articles is actually excellent : D. Good activity, cheers

  10. Prada T shirt says:

    Im obliged for the blog.Thanks Again. Much obliged.

  11. David Przybyla says:

    TSG: With so many small businesses in the US, marketing $ is a huge concern and huge risk. How does one get started. Could you coach us on how a small business, that might attend 2 shows a year, can build a cutting edge booth for little money? Booth is one thing, we’ll then want to know how you drive so much traffic to your booths!

  12. DIY Legal Documents UK says:

    I just wanted to say how much I enjoyed reading Cut Booth Costs 70% I posted it on my Facebook to hopefully give you more readers.I will certainly come back to read future posts. DIY Legal Documents On-Line

  13. trade show display says:

    Unquestionably believe that which you stated. Your favourite reason seemed to be on the internet the easiest factor to bear in mind of. I say to you, I definitely get annoyed while other people think about concerns that they plainly don’t recognize about. You managed to hit the nail upon the highest as well as outlined out the whole thing without having side-effects , other folks could take a signal. Will likely be back to get more. Thanks

  14. Women Nike Shox R3 Shoes says:

    This was very informative. Keep up with good posts.

  15. Fatty Acids says:

    Get the facts…

    [...]Spot on with this write-up, I really think this website needs a great deal more attention. I’ll probably be back again to read through more, thanks for the information![...]…

  16. Be Seen on TV says:

    I just wanted to say how much I enjoyed reading Cut Booth Costs 70% I will certainly come back to read future posts. Be Seen on TV UK

  17. Rubbing Alcohol says:

    Recommended Site…

    [...]Pretty! This was an extremely wonderful post. Thank you for providing these details.[...]…

  18. tradeshowgeek says:

    Give it time….